Project set by Barnbrook

As a group of three, we were set a brief to work on a campaign to inform the world about the following companies:

After research we were allowed to be pro or against the company's ethos.

Primark
McDonalds
Halliburton
Nike
Gap
Starbucks
Altria







I selected Primark and focused on the low wages provided to the child workers and the corruption of the management using their motto which is 'Look Good Pay less'. My concept is to subvert this message, just as Primark have subverted their ethics in order to be able to provide cheap fashion.Two of the team worked on separate campaigns for McDonalds. One colleague worked on an anti campaign, the other pro. We provided crits for each others progress throughout.