Reflecting on yesterdays work

Reflecting on the work produced yesterday, particularly the ‘mood boards’ for visual language, I have decided that the outcomes are incomplete and will work on stronger themes into 2 or 3 area, as if I would present the work, with conviction, to a client.
Each theme board requires the following considerations:
Contextual rationalization, Theme, Typographic style , Colour palette references
Explanation of production method (to be continued)

Theme/route 1 (repetition 3d)
Contextual rationalization Theme one is based on repetition, which can be highlighted by the quote by Hymes, Becker and Bollinger that they “all suggest that repetition is at the heart not only of how a particular discourse is created but how discourse itself is created.”
Theme is based on the concept of visualizing repetition. Repetition is represented by collections of ordinary household objects (3d items relevant to Ken’s era). Discussing the work with peers, the strong theme of repetition can be explored in more depth visually.
Typographic style for the older speaker will be represented using type styling from 60’s kitchen utensils as separate pieces of paper animating freely. The younger speaker will be illustrated in a simple sans serif timeless font (digitally) so as not to detract from the key speaker.

Colour palette references 1960’s refs, peach, brown, washed out cyan, mute green


Theme/route2 (weaving/interlinking)
Contextual rationalization Theme one is based on interlinking words, which is underpinned by the views of Gee, J.P “We continually and actively build and rebuild our worlds not just through language used in tandem with actions, interactions, non-linguistic symbol systems, objects, tools, technologies, and distinctive ways of thinking, valuing, feeling and believing. Sometimes what we build is quite similar to what we have built before; sometimes it is not. But language-in-action is always and everywhere an active building process.” (p11. Discourse Analysis). Also that we (paraphrase) “weave multiple strands of discourse together.”p.21

Interweaving elements are important findings in my reflective practice. I noticed lexical repetition in all the recordings I have produced, whereby and average daily conversation contains tens of repeated words, back and forth creating a small intimate fabric between the speakers. Often the starting point and the end of a conversation link and repeat. This is visually appealing and relevant to discourse analysis.
Theme would portray interlinking elements through weaving materials such as paper, fabric, collage or the actual words themselves. The typographic collages of Ed Fella’s will be useful reference for this route.

Typographic style for the older speaker will be represented using hand drawn ink lettering with emphasis on intonation of the words, thicks and thin strokes will be exaggerated. A thin flowing ink ‘handwriting’ style will be adopted for the younger speaker with a different colour change to denote contrast.

Colour palette references black, off-white, red

Theme/route3 (mapping words)
Contextual rationalization
Discourse is similar to a map of a country with boundaries that shift and negotiate over time. Location, identity, cultural differences, issues of class, creed and beliefs are bound into this expression.

“The complex relationships among Discourses, which we can imagine as intricate criss-crossing lines connecting the various Discourse-areas on the map in complex positive and negative ways, define and demarcate individual discourses.” (p23)

Theme Overlapping words onto OS maps. Mapping words and meaning, the idea that words portray our identity/dialect and location. This concept can be photographic and illustrated and can be based on rural, local road markings through to county or country maps.

Typographic style would link into the map references but change in scale to have more visibility. Text will appear large and crop out of shot for the older speaker. Younger speaker would have smaller text, as location co-ordinators perhaps, around the periphery.

Colour palette references based on old map illustrations


Theme/route 4 (repetition 2d)
Contextual rationalization Theme one is based on repetition, which can be highlighted by the quote by Hymes, Becker and Bollinger that they “all suggest that repetition is at the heart not only of how a particular discourse is created but how discourse itself is created.”

Theme Repetition through patterns (changing, ripping, peeling wallpaper) and typography relevant to the speaker’s zeitgeist. This route will explore personal references to ageing, fading beauty, fading voices. Repetition of dialogue will be shown by letters remaining styled (letterpress for the older speaker and digital text for the younger speaker) and on screen longer for the viewer
to recognize the links. This theme leans towards a subtle, atmospheric approach using technology (or lack thereof) to hint at the contrast between the two speakers, their
lifestyles and views of the world.

Typographic style for the older speaker will be represented using letterpress to denote age and lack of interest in technology or modernity. The younger speaker will be illustrated in a digitally produced typeface as a contrast.

Colour palette references 1960’s refs, peach, brown, washed out cyan, mute green